The Curse Behind The Wizard of Oz: Unfortunate Tales from the Set

As part of the film’s promotional rollout, a line of Wicked dolls was released—but a major mistake slipped through. The packaging printed a website URL meant to direct buyers to official movie content, yet it accidentally led to an adult site instead. Parents quickly noticed, sparking outrage and drawing unwanted attention online.

The error prompted complaints and even a lawsuit from a parent claiming emotional distress. Retailers pulled the dolls, and the studio had to reissue corrected packaging. What should have been a harmless piece of merchandise turned into a PR headache, adding an unexpected controversy to Wicked’s release.