#18: Pharrell Williams & Helen Lasichanh – 2017 Rei Kawakubo
Couples’ fashion can be powerful. But in 2017, Pharrell and Helen Lasichanh showed up as if they were headed to entirely different events—neither of them to the Met Gala. Helen’s outfit was a shapeless, padded red sac with no armholes, more cocoon than couture.

Pharrell wore jeans, a plaid shirt, and loafers—like he wandered in from brunch. The theme was Rei Kawakubo, so abstraction was encouraged, but the execution here was humorless and disconnected. Instead of innovating, they disappeared into fashion fog.
