#8: Pepsi “Bigger Better” Sign (1940s) – $5,500
Before the minimalist wave, Pepsi went big — and this sign captures that attitude in vibrant blue-and-red enamel glory. With slogans like “Bigger Better,” the typography shouts with the confidence of postwar America. Often mounted on storefront windows or chain-linked fences, few have survived without significant chipping or fading.

This one stands tall with color intact, and the porcelain curves around the edge offer a tactile smoothness that screams craftsmanship. Pepsi may play second fiddle to Coke in collectors’ lore, but this sign brings heavyweight energy — and the price to match.
